Interesting List-Building Tactic in a Democratic Activist Email, With a Republican Online Game for a Chaser
BY Colin Delany | Thursday, August 16 2007
Cross-posted on e.politics
Just got an interesting email from the DNC asking me to...no, not to give money, but to send a thank-you note. (Paging Miss Manners...). Actually, it's a clever idea, since constant begging for donations can be a big turnoff for supporters and can hasten an email list's decline.
Instead, in this case, the message asks recipients to send a note of support to a Democratic local organizer, using a national party field staff conference as a hook. Of course, there IS a donate button at the bottom of the message (they'd be crazy to leave it off), but it's not the focus. And when I took the bait and sent a nice note through the party's online form, I was redirected not to a donations form (which I expected) but to a tell-a-friend page. Who knows what happens to the actual thank-you notes once you hit the submit button, but this seems like an excellent list-maintenance and list-building exercise. And, it helps keep supporters focused on local political organizing, which has been a party priority under Howard Dean.
Update: The Republicans fire back! An email arrived from the RNC an hour or so after the Dem note (I'm on both lists, natch) touting a match-Democratic-candidates-with-their-positions game. I gave it a try, but I gotta say, kind of lame execution aren't games supposed to be fun? This one's neither terribly intuitive nor particularly rewarding, and the spin applied to the Democratic candidates' statements is dizzying. Next!