The Importance of Being Important
BY Nancy Scola | Monday, September 13 2010
You might recall that we've entertained the question of how Gmail's new algorithm-driven and human-trained priority inbox might shape the world of email activism. Brave New Films' Robert Greenwald hits their email list today to help their audience figure out how to bump the group's future missives to the top of their inbox by selecting the "Mark as Important" option on this scout email. The subject line: "Is Gmail Interrupting Activism?" Here's the relevant passage:
How do I make sure I receive Brave New Films updates? This part, is super easy and will take you less than ten seconds. (Time it if you don't believe me.) In your Gmail Priority Inbox, you will see an area that looks like this at the top of the page:
Simply click on the add button like the one circled here and you're done! Gmail now knows to send our emails to you as "Important".
We know, it seems like technology changes every five minutes and these few seconds of your time will go a long way in assuring that you stay connected to the Brave New Films community.
