"I'm You." "No, You're Not."
BY Nancy Scola | Tuesday, October 5 2010

If defining yourself in relationship to the greater world is a big part of what social media is all about, the Chris Coons' Senate campaign would like to give you a helping hand in that direction. Pivoting quickly off a new TV ad in which the Democrat Coons' Republican opponent Christine O'Donnell tells voters that (a) she isn't a witch and, in fact, (b) "I'm you," the Coons team has launched ChristineIsNotMe.com -- your one-stop shop for posting to Twitter or Facebook that O'Donnell is, in fact, not you. There's also a handy ready-made avatar that makes quick work of delivering the message.