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How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months

BY Andel Koester | Tuesday, May 26 2009

At a time when so much of the world is in crisis, how can you effectively use online networking tools to rally support and action around your issue?

Since its launch in July 2008, the Pickens Plan, a blueprint to reduce America's foreign oil dependence, has recruited 1.5 million online supporters, built a 200,000 person strong social network (push.pickensplan.com) and produced over 1.1 million emails to Congress and the administration. The campaign won Campaign & Elections' Reed Award for "Best Use of Social Networking Technology" and the AAPC's Pollie Award for "Public Affairs Campaign of the Year."

This Thursday, the team behind the Pickens Plan online program will share detailed insights of how they did it. From 1-2pm EST on May 28th, internet strategy consultants Todd Ziegler of The Bivings Group and Heather Lauer of Tribe Effect LLC will discuss "How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months."

To join the call (and get the opportunity to pose your questions directly to Todd and Heather), you’ll need to join the PdF Network.

Once you’ve signed up, you’ll be able to RSVP for this and any of our other upcoming calls with such experts in the tech and politics space as Amanda Rose (Twestival), Eric Frenchman (McCain campaign), Steve Grove (YouTube) and many more.

Oh, and if you’re coming to the PdF Conference in June, your PdF Network membership is included in your registration.

We look forward to speaking with you on Thursday!

News Briefs

RSS Feed yesterday >

Claire McCaskill Hires Blue State Digital's Alex Kellner As Digital Director

Missouri's senior Democratic Senator Claire McCaskill has hired Blue State Digital's Alex Kellner as its digital director. GO

Controversial Hoekstra Microsite Targeting Debbie Stabenow Created By The Prosper Group

Michigan Senate candidate Pete Hoekstra has caused a firestorm in the past 24 hours with a new campaign ad that depicts China as a young woman riding a bike in a rural area speaking in broken English. The thirty second spot aired in Michigan during the Super Bowl on Sunday, and it accuses Democratic incumbent Debbie Stabenow of aiding ... GO

White House CTO Aneesh Chopra's Exit Interview

On his way out of the White House and back to Virginia, where he is expected to run for public office — but will neither confirm or deny that's the plan — Aneesh Chopra describes the shape of the post he pioneered as the country's first-ever chief technology officer.

As a result of Chopra's interview with The Atlantic's tech/politics correspondent, Nancy Scola, there's now a public record of what this first-ever CTO thinks the CTO's job actually is ("On any topic that is a priority for the president, my role is evaluate how technology, data, and innovation can advance, support, and improve upon those strategies," among other things) and how it might be improved.

GO

friday >

Slovenian ambassador apologizes for signing ACTA, Poland halts ratification

Apparently, some EU countries are reconsidering their support to ACTA, only a week after signing the agreement.
Helena Drnovsek Zorko, Slovenia's ambassador to Japan, has in fact issued a public apology to her country for signing it. Meanwhile, Poland Prime Minister Donald Tusk says he's halting the ratification process of the international treaty.
Last week people took the streets in Poland, and a protest is planned in Ljubljana tomorrow. GO

thursday >

Did Newt Gingrich Lose Florida for Want of a Better API?

Slate's Sasha Issenberg has a great story outlining one narrative about Newt Gingrich's loss in Florida: He inspired a group of tech-savvy volunteers, but gave them no way to plug in to the campaign. GO

House GOP Hosts Legislative Data and Transparency Conference

Today, House Republicans are hosting a conference on legislative data and transparency. The goal, as it's been explained to me, is to set the table for a conversation between House leadership and open government/open data advocates about what the House could or should do next.

More information on the conference is here. It's being live streamed.

GO

When House Republicans Aren't Winning With Transparency

House Republicans have been pushing the results of their transparency initiatives, such as a pilot project to archive video of some committee hearings.

But other committee hearings are apparently off-limits. Politico reports today that documentary filmmaker Josh Fox was arrested while attempting to videotape a House Science Committee hearing on hydrofracking. Only credentialed members of the Congressional press corps can film hearings of that committee.

The archived webcast of that hearing, which was streamed live, is here, if you can get the software to work. Each committee chair has discretion over what to do with video of their hearings, although there's also an office of in-House broadcasters who keep archival footage of everything, staffers have told me previously. As a result, there's no universal standard for how hearings are streamed or archived. The Science Committee uses a content delivery platform powered by Akamai.

GO

Komen's Planned Parenthood Decision Raising Eyebrows Online

Online campaigns have begun to organize in response to news that the breast cancer group Susan G. Komen for the Cure would be cutting its financing to Planned Parenthood for breast cancer screening and education programs. According to the news reports, Komen says the decision is not in response to pressure from anti-abortion groups, as Planned Parenthood alleges. Rather, a spokesperson told the A.P., the main factor is a new rule adopted by Komen that prohibits grants to organizations being investigated by local, state or federal authorities. Currently, Rep. Cliff Stearns (R-Fla.) is looking in to how Planned Parenthood spends and reports its money. "Susan D. Komen" has been trending on Google since yesterday. GO

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