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How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months

BY Andel Koester | Tuesday, May 26 2009

At a time when so much of the world is in crisis, how can you effectively use online networking tools to rally support and action around your issue?

Since its launch in July 2008, the Pickens Plan, a blueprint to reduce America's foreign oil dependence, has recruited 1.5 million online supporters, built a 200,000 person strong social network (push.pickensplan.com) and produced over 1.1 million emails to Congress and the administration. The campaign won Campaign & Elections' Reed Award for "Best Use of Social Networking Technology" and the AAPC's Pollie Award for "Public Affairs Campaign of the Year."

This Thursday, the team behind the Pickens Plan online program will share detailed insights of how they did it. From 1-2pm EST on May 28th, internet strategy consultants Todd Ziegler of The Bivings Group and Heather Lauer of Tribe Effect LLC will discuss "How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months."

To join the call (and get the opportunity to pose your questions directly to Todd and Heather), you’ll need to join the PdF Network.

Once you’ve signed up, you’ll be able to RSVP for this and any of our other upcoming calls with such experts in the tech and politics space as Amanda Rose (Twestival), Eric Frenchman (McCain campaign), Steve Grove (YouTube) and many more.

Oh, and if you’re coming to the PdF Conference in June, your PdF Network membership is included in your registration.

We look forward to speaking with you on Thursday!

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