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Hillary Clinton's Online Fundraising Ads

BY Colin Delany | Sunday, February 10 2008

Cross-posted on e.politics

Interesting development in the Dems' race for online dollars — in the past few days, the Clinton campaign has started advertising for donations on Washington Post online properties, specifically the Post.com and Slate (I haven't spotted them on Newsweek.com yet). The ads I've seen are "pop-unders," those pop-up ads that you don't necessarily see when you're on the page but that are left behind in a small window when you click away. The ads are Flash-based, with a small amount of animated text, and they specifically ask for a $50 donation. The landing page is pure fundraising, with no persuasion or non-monetary list-building to act as a distraction.

The Post online ad serving system is capable of slicing and dicing readers to target by location and (for the registration-requiring Post.com site) demographic, so I can't tell if these are running nationally or only in the DC area. Either strategy is plausible, since ads on Slate and on the Post political section are likely to reach politically interested liberals around the country and perhaps expats (note the link for overseas Democrats), while it's also possible that the campaign is targeting local readers in advance of the Potomac Primary. Since these are specifically fundraising ads, I suspect it's a national or completely open run. Where else are they running?

(Click for larger version.)

cpd

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