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Gavin Newsom's Multimedia Offensive

BY Nancy Scola | Wednesday, April 22 2009

The modern equivalent of coming by land, by air, and by sea? Announcing your bid for the California governor's mansion by near simultaneous postings to Twitter, to Facebook, and to YouTube. But San Francisco mayor Gavin Newsom was sure to hit Twitter first -- thereby guaranteeing near universal media coverage of his announcement. (Guilty!) Even Twitter-lebrity Ashton Kutcher was compelled to comment on Newsom's tweeted news that "It's official- running for Gov of CA. Wanted you to be the first to know. Need your help." (Newsom added the instruction, "ReTweet.")

Newsom's communications director Nate Ballard kept track of the ripple effects of his candidates choice of communications medium on his own Twitter stream, posting a Twitpic of the very moment Newsom clicked send on his iPhone. Turns out that Newsom is a one-handed typer.

But where some might see novelty, the 41 year-old Newsom sees real meaning. He's running as the candidate of change, an embracer of the modern age -- a state-sized Obama. Here's what he told the AP:

There will be legitimate questions nationally -- is change an affectation of the personality of Barack Obama and is it exclusive to Washington, D.C. and the occupant of the White House? Or is that change, that generational mind-set, going to take shape across the rest of the nation, starting with the most populous state?

As of midday today, Newsom is enjoying 248,000 Twitter followers. One potential rival for the Democratic nomination, former governor Jerry Brown, has 53,000.

News Briefs

RSS Feed today >

First POST: Clueless

Why boycotting Indiana isn't the greatest idea; but people and companies are still doing it anyway; "Flak for Slack chaps in yak app hack flap"; and much, much more. GO

friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

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