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Gavin Newsom's Multimedia Offensive

BY Nancy Scola | Wednesday, April 22 2009

The modern equivalent of coming by land, by air, and by sea? Announcing your bid for the California governor's mansion by near simultaneous postings to Twitter, to Facebook, and to YouTube. But San Francisco mayor Gavin Newsom was sure to hit Twitter first -- thereby guaranteeing near universal media coverage of his announcement. (Guilty!) Even Twitter-lebrity Ashton Kutcher was compelled to comment on Newsom's tweeted news that "It's official- running for Gov of CA. Wanted you to be the first to know. Need your help." (Newsom added the instruction, "ReTweet.")

Newsom's communications director Nate Ballard kept track of the ripple effects of his candidates choice of communications medium on his own Twitter stream, posting a Twitpic of the very moment Newsom clicked send on his iPhone. Turns out that Newsom is a one-handed typer.

But where some might see novelty, the 41 year-old Newsom sees real meaning. He's running as the candidate of change, an embracer of the modern age -- a state-sized Obama. Here's what he told the AP:

There will be legitimate questions nationally -- is change an affectation of the personality of Barack Obama and is it exclusive to Washington, D.C. and the occupant of the White House? Or is that change, that generational mind-set, going to take shape across the rest of the nation, starting with the most populous state?

As of midday today, Newsom is enjoying 248,000 Twitter followers. One potential rival for the Democratic nomination, former governor Jerry Brown, has 53,000.

News Briefs

RSS Feed today >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

friday >

NYC Politicians and Advocacy Groups Say Airbnb Misrepresents Sharing Economy

A coalition of New York election officials and affordable housing groups have launched an advocacy effort targeting Airbnb called "Share Better" that includes an ad campaign, a web platform, and social media outreach. GO

First POST: Data Dumps

The Internet Slowdown's impact on the FCC; Uber drivers try to go on strike; four kinds of civic tech; and much, much more. GO

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