Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Fun With YouTube Insight: Who is Watching Obama?

BY Micah L. Sifry | Thursday, July 23 2009

YouTube's new decision to make usage metrics publicly available give us a whole new trove of information to mine about how various political actors and messages are doing. This information--who’s watching your videos, geographic distribution, traffic flows and total views, ratings by users--has always been available to video publishers through YouTube's Insight tool. Now, if publishers choose to make that info public, we can see it too. Some examples of what you can find out: President Obama's special video message to the Iranian people on the Nowruz holiday, which has more than 600K views, was "most popular" in Iran: His policy speech announcing a "new strategy" for Afghanistan and Pakistan was very popular in Pakistan...and in China. His Cairo speech to the Muslim world was highly popular not just in Egypt, but also several countries in Africa, especially Nigeria and Tanzania: It appears that the White House has not enabled viewing of demographic data about its YouTube videos, but over on Barack Obama's campaign YouTube channel, that data is available. So, you can learn that Obama's speech on race was most popular with both men and women between the ages of 45 and 54; while his appearance on "Ellen" where he shared his dance moves (his most popular video, with more than 7.7 million views) is not only most popular with those age groups, but also with girls ages 13 to 17!

News Briefs

RSS Feed thursday >

NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

Civic Tech and Engagement: Announcing a New Series on What Makes it "Thick"

Announcing a new series of feature articles that we will be publishing over the next several months, thanks to the support of the Rita Allen Foundation. Our focus is on digitally-enabled civic engagement, and in particular, how and under what conditions "thick" digital civic engagement occurs. What we're after is answers to this question: When does a tech tool or platform enable actual people to make ongoing and significant contributions to each other, to a place or cause, at a scale that produces demonstrable change? GO

More