Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Fred08.com Still Buggy, But a Good Campaign Site

BY Colin Delany | Thursday, September 6 2007

Cross-posted on e.politics

In honor of his announcement last night, I just checked out Fred Thompson's official site, and I gotta say, very slick Flash interface, guys. A few bugs here and there, though — when I clicked on some of the stories on the main panel at the top of the front page, I got error messages (better check that Action Script). Here are some general observations:

  • I definitely like the "Register to Vote" link in the top navbar. Interesting — looks like they used Ajax or some other kind of active behind-the-scenes database interaction in that feature.
  • Nice job collected cell numbers on the volunteer page — I signed up to be Fred's new Friend and happily forked over my number to see what they'll do with it (don't worry Mom, this is business — I ain't voting Republican any time soon).
  • Lots of potential demographic/interest data to be gained from the broad array of "groups" people can join when they sign up — good opportunities for message-targeting.
  • Lots and lots of video — perfect for a candidate who's spent a lot of time in front of a camera. Nice use of a wide frame, too, and the picture quality is generally excellent. Good job supplementing the video with text in the Principles section, since that lets people skim if they don't want to absorb.
  • Good focus on social networking sites, with the site icons prominent at the bottom of every page.
  • Nice widgets! Widgets for headlines, fundraising, house parties, plus good old fashioned buttons for folks who don't like embeds.
  • Overall, it makes Rudy's new site, which offers volunteers many of the same opportunities, look quite cluttered and busy by comparison. Design matters! Clean design creates an initial good impression, steers eyes and makes it easy for potential supporters to find what they want. Look at Fred's Contribute button — easy to spot, since it's red and up in the top corner, but subtle enough that the site doesn't scream "give me money."

Critiques?

  • Fix those bugs! Just a matter of time and testing, I'm sure.
  • Let's get some more content in here — I'm not the first to wonder if Federalism is really enough of an issue to base a presidential campaign on (unless it's we're in the year 1800 and I didn't notice). Again, a question of time.
  • No community-building of any kind? What about letting your supporters contribute some kind of content (besides the contents of their wallets)?
  • Did I mention that it's a little light on the content front? What's this guy running on?

Let's see how this one fills out. Good start, though.

cpd

News Briefs

RSS Feed tuesday >

First POST: Company

The global "Snowden effect" is huge; how many consumer-facing online services fail the user privacy test; the Dems' 2016 digital to-do list; and much, much more. GO

monday >

First POST: Mood Slime

The Sony email leak reveals the MPAA's campaign against Google; how Uber is lobbying in local markets; mapping the #MillionsMarchNYC; and much, much more. GO

friday >

First POST: Cloudy

What the Internet is not; new analysis of public opinion on net neutrality; how cloud backup apparently foiled a police coverup; and much, much more. GO

thursday >

First POST: Records

Is the future of citizen journalism vigilantism?; one tech mogul's vocal support for CIA torture; a cri de couer from the founder of the Pirate Bay; and much, much more. GO

Web Index Sees Impact of Net Neutrality, Surveillance and Copyright Laws

Denmark, Finland, Norway, the United Kingdom and Sweden have come out on top of the Web Index, a ranking of the Web Foundation measuring the economic, social and political benefit that countries gain from the web. The United States is at number six. For the authors of the report accompanying the index, the results reflect how inequality has an impact on access to the web. "Nordic policy-makers have been quick to adopt and promote the free Internet - and open access to information - as a 21st century public good," the report states. " Others, as this year's findings show, need to move fast to catch up." The report attributes the Scandinavian countries' advantage to the countries' broader efforts to invest in public goods and establish a welfare and acting against " excess concentrations of wealth and power." With the lower inequality in those countries than in others, "the skills, means and freedoms to benefit from new technologies are widespread, which helps to explain why Scandinavian countries score highly on the political, social and economic impact of the Web GO

More