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The Forensics on Deeds' "Google Surge"

BY Nancy Scola | Monday, June 15 2009

ClickZ's Kate Kaye talks to the Democratic firm behind the ad buy in Creigh Deeds' remarkable primary win in Virginia, and finds that the campaign spent half of its overall online budget on the 28-hour surge -- sending out nearly nine million ad impressions over the course of little more than a day. And on National Journal Mark Blumenthal, a.k.a. "Mystery Pollster," suggests that Deeds' surprising and rather glowing Washington Post endorsement may have, given this race's unique contours, been the perfect message for a Google Surge: instantly graspable and particularly appealing to voters in the northern wedge of Virginia that Deeds hoped to bring into his column.