ElectionMall and Microsoft Team Up for 2010
BY Nick Judd | Friday, June 4 2010
This means that ElectionMall's campaign software — which is sold a la carte and priced to be affordable to very small campaigns — is now part of Microsoft's CampaignReady suite. CampaignReady has been visible for a while, but prior to the ElectionMall announcement, it was more of a bundle of products Microsoft already has — CRM, CMS, and its Azure cloud computing platform — explained for a political audience.
ElectionMall CEO Ravi Singh explained this also gives ElectionMall access to the teams building technologies ElectionMall already uses — it's built on ASP and .NET, for example.
This is a continuation of a steady move by Microsoft into the political space. Microsoft announced CampaignReady and Microsoft TownHall, a sort of policy-idea-crowdsourcing platform, in April.