Dueling Domain Names
BY Nancy Scola | Friday, July 16 2010
The maturity level on this whole episode comes in at about, oh, a two. But it's Friday, so whatever.
The deal is that, as a thumb to the eye of MSNBC host Keith Olbermann, Tucker Carlson's The Daily Caller went and registered the domain name KeithOlbermann.com. The site redirects back to the Daily Caller. Salon's Alex Pareene then took up the fight, registering TuckerCarlson.net. Pareene's now asking for suggestions on what to do with the domain.
Olbermann's tweeting about legal violations, but it seems like Carlson might be one up on the MSNBC host here. There are, indeed, laws against cyber-squatting, but parodying a celebrity probably falls outside those protections. (More on cybersquatting from an old Christopher Beam piece here.)
That said, a point goes to Olbermann -- or at least gets taken away from Carlson -- for the fact that by somewhat lazily using KeithOlbermann.com to simply reframe the Daily Caller site, TDC has made it nearly impossible to link directly to the anti-Olbermann pieces they're pushing out into the world. Although, a point must be recorded back in Carlson's column for switching his email address to keith@keitholbermann.com.
More seriously, it's a little remarkable that the owner of a new media property would be willing to mess with that property's identity in order to pursue a petty fued.