I shouldn't admit this, but the one single blog I check every day no matter what is PerezHilton.com. And I've noticed that in between Lauren Conrad dissings and celeb baby bump spottings, Perez gets pretty political. First was the Hillary Clinton endorsement on February 5. Discussions of everything from John Edwards' role to gas prices have ensued. Perez doesn't take much credit for his political involvement, but with over 9 million readers a day, I can't imagine he doesn't wield influence.
Tracy Russo and I have been discussing other bloggers who politically influence audiences while not being political bloggers per se. I wish we had more of them. Political blogs can be alienating, polarized, and too Inside the Beltway for most readers. Sometimes, I like my politics pop, and I like to take political advice from people I like, whether they're politicos or not. This concept is hardly new, but translating it to blogging seems to be. Blogging tends towards the niche, so if I blog about food, I probably don't blog about politics. Exceptions to this rule include a lot of parenting bloggers, and some green bloggers. But we all have opinions about politics, so why don't we all write about it? Does it have to do with search engine relevance? Audience expectations? I think unexpected punditing is a great element of Huffington Post's success- remember how strangely compelling it was to read John Cusack's thoughts on Iraq back in 2005?
Rosie O'Donnell invented the genre. Roseanne Barr tried and failed. Whose non-politico political commentary do you read? Friends? Family blogs? Those in your city or geographic region? Hobbyists?
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My Political Blog
So true...
I haven't succumbed to the Perez pull, but I know many - especially women - who have. And I think you're right. What he and other bloggers like him have to say does get read, so it must make an impact somehow. (I have a good friend who reads it daily and is not very political... I'll have to see what she says about this.)
I think there are pros and cons about the non-political political blogs. Having written about politics for the Silicon Valley Moms Blog, a group that's savvy but not entrenched in politics, and then shifting the political writing over to MOMocrats, those of us who wrote for both have noticed the discussion becomes more nuanced at MOMocrats. And then there are a group of MOMocrats that write for Huffington Post, which is even more specifically geared toward the fine grain details of political activity, so I see it as a spectrum with value in each type of blog.
Sarah Granger is Managing Director of FutureCampaigns, and she blogs at MOMocrats.com, BlogHer, and sairy.com.