Do you have to be a "political blogger" to be a blogger with political influence?
BY Morra Aarons | Monday, June 9 2008
I shouldn't admit this, but the one single blog I check every day no matter what is PerezHilton.com. And I've noticed that in between Lauren Conrad dissings and celeb baby bump spottings, Perez gets pretty political. First was the Hillary Clinton endorsement on February 5. Discussions of everything from John Edwards' role to gas prices have ensued. Perez doesn't take much credit for his political involvement, but with over 9 million readers a day, I can't imagine he doesn't wield influence.
Tracy Russo and I have been discussing other bloggers who politically influence audiences while not being political bloggers per se. I wish we had more of them. Political blogs can be alienating, polarized, and too Inside the Beltway for most readers. Sometimes, I like my politics pop, and I like to take political advice from people I like, whether they're politicos or not. This concept is hardly new, but translating it to blogging seems to be. Blogging tends towards the niche, so if I blog about food, I probably don't blog about politics. Exceptions to this rule include a lot of parenting bloggers, and some green bloggers. But we all have opinions about politics, so why don't we all write about it? Does it have to do with search engine relevance? Audience expectations? I think unexpected punditing is a great element of Huffington Post's success- remember how strangely compelling it was to read John Cusack's thoughts on Iraq back in 2005?
Rosie O'Donnell invented the genre. Roseanne Barr tried and failed. Whose non-politico political commentary do you read? Friends? Family blogs? Those in your city or geographic region? Hobbyists?