The dilemma of official campaign bloggers
BY Ruby Sinreich | Monday, February 26 2007
Salon has a very interesting article today by Lindsay Beyerstein of Majikthise on why she turned down the job that Amanda Marcotte briefly held with the Edwards campaign. She also addresses what she thinks is a major flaw in their online strategy: by making bloggers "official" you lose much of the value of their independent, outsider voices.
The Edwards campaign wants decentralized people-powered politics. Ironically, by hiring well-known bloggers to manage a destination Web site, it was actually centralizing and micromanaging. Every campaign needs a blog, but the most important part of a candidate's netroots operation is the disciplined political operatives who can quietly build relationships with bloggers outside the campaign. And the bomb-throwing surrogates need to be outside, where they can make full use of their gifts without saddling a campaign with their personal political baggage.