Reflections upon the Obama campaign's design work? A crowdsourced fundraising effort? Total techPres bait, but Obama campaign design director Scott Thomas is involved in an intriguing quest. Wanting to chronicle the art and design that both was created by the Obama for America campaign and developed organically by supporters, but to put out a book with considerable production values, Thomas decided to avoid traditional publisher, go DIY, and fundraise himself for the production of Designing Obama -- using Kickstarter, what Thomas calls an "Obama-like fundraising model."

The finished product is set to come in an 360-pages of hard-bound art and commentary.

Think few people would prepay $10 for a digital version, or $50 or more for a print version of a book they haven't seen yet? With 13 days to go, 883 backers have contributed $57,000 of the $65,000 target Thomas set for the first run of the book.