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Dems Splash Their App Around

BY Nancy Scola | Friday, September 3 2010

File this under "ridiculously in the weeds," perhaps, but there's an interesting little user-interface design element at work with Organizing for America's new iPhone app, the one we talked about here as having a new suite of canvassing tools for volunteers that Democrats hope will go door-to-door this fall.

If you visit BarackObama.com from an actual iPhone, up automatically pops the splash screen to the right, suggesting that you might want to indeed download the OFA app. That's one way of getting a fairly esoteric app like this distributed to more people, and if it's not actually a new design technique, it's at least a new one on me.