Daily Digest, 2/28/07
BY Joshua Levy | Wednesday, February 28 2007
The Web on the Candidates
- Heather Greenfield of Technology Daily writes about the use of Google Adwords and Google-bombing in political campaigns. Despite search-engine operators' objections, bloggers from the left and right -- people like Chris Bowers of MyDD and John Hawkins of Right Wing News -- have used Google bombing to influence Google's search results.
- TechPresident blogger David All has a poll up on his site asking readers, "Which website/service will have the most impact during the 2008 Presidential campaign?" So far, 18 out of 21 voters have chosen YouTube. Giuliani advisor Patrick Ruffini rightly suggests, however, that we don't yet know what the killer app in 2008 will be: "...the killer app of 2008 hasn’t been invented yet. It will be invented in a garage in August of this year, start gaining critical mass by the end of the fourth quarter, and be on the tip of everyone’s tongue by the middle of next year."
- In the Hill, Jessica Holzer writes about the rise of the Internet and mobile technology in today's campaigns. She quotes Simon Rosenberg: "'07 will be a year of massive experimentation. Much more of the advertising is going to be outside the campaigns," and Joe Trippi says, "Anyone can fake it for a 30-second TV ad, but no one can fake it 24 hours a day, seven days a week. We’re going to see authentic candidates, warts and all. But even with the warts, we like 'em."
The Candidates on the Web
- On day seven of "One Week, One Million," Hillary has raised $978,551.
- This week John McCain created his own YouTube channel, which consists of videos from his campaign site. It also recreates the black-and-grey motif from that site, and upon loading automatically plays the over-produced, completely un-YouTube-ish video "Democracy is Not For Sale."