Clay Johnson at PdF '10: Obsess Over Solutions, Not List Size
BY Nancy Scola | Wednesday, June 16 2010
Clay Johnson, director of the Sunlight Foundation's Sunlight Labs branch and the co-founder of the firm Blue State Digital, called on those toiling in the trenches of online politics to to quit obsessing over the size of their email lists, open rates, and messaging strategies in his talk at PdF '10.* Instead, argued Johnson, folks need to refocus their energies on how technology can be called into service in the pursuit of "actually solving problems."
*Note: Our Andrew Rasiej and Micah Sifry are senior advisors to the Sunlight Foundation.