Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Carly Fiorina Launches One Attack Site, Is Target of Another

BY Colin Delany | Wednesday, February 3 2010

Cross-published from Epolitics.com

Death Sheep from FCINO.com

Put this one in the "hoist with her own petard" category: in the same week that Republican gubernatorial senatorial candidate (and former H-P CEO) Carly Fiorina launches an attack site against party rival Tom Campbell ("a.k.a. Taxin' Tom"), state Democrats put her squarely in their cross-hairs with an online hit-job of their own.

Fiorina's FCINO.com ("Fiscal Conservatives In Name Only") takes Campbell to task over the mortal sin of increasing taxes, featuring a very exciting wolf-in-sheep's-clothing video that includes the Robot Sheep Of Doom shown in the image to the right (full video clip below). The site's basically a one-pager, with a brief summary of the charges against the accused along with the clever extra of a "Report a [FCINO] Sighting"] button, of course matched with an equally prominent donations button.

And while the Democrats' anti-Fiorina site plays off her campaign graphics on the visual side, it has even more fun with her name:

Welcome to CarlyFailorina.com. A site devoted to the 19th Worst CEO of All-Time.

Carly Fiorina likes to say that she’ll run things the way she ran her business. And we believe her. As California's next Senator she would undoubtedly run government the way she ran one of our state's biggest companies: right into the ground.

Zang! Of course you can read through the site for a complete listing of Ms. Failorina's shortcomings in detail, and don't forget to submit your own suggestions. The site's more built-out than FCINO.com, but it does have some flaws -- it's way too wide for a lot of monitors (another way in which it mirrors Fiorina's site, BTW), and it buries the social networking buttons on an interior page. But like its Republican-infighting comrade, it's a fun and effective way to make a political attack.

Will either site be seen? These are probably more targeted at journalists, bloggers, political activists and others in the chattering class than at the general public, but who knows how broadly they'll resonate -- if I were in charge of either, I'd be running Google Ads pointing right at 'em.

Want more online negativity? Check out Nancy Scola's review of a new Marc Rubio site that takes on Charlie Crist's Hug of Destiny. But for now, back to the Robot Death Sheep:


Thanks to my new NMS colleague Brian Devine for passing these along.

cpd

News Briefs

RSS Feed friday >

First POST: Spoilers

How the GOP hasn't fixed its tech talent gap; the most tech-savvy elected official in America, and the most tech-savvy state-wide candidate; and much, much more. GO

thursday >

First POST: Hot Spots

How Facebook's Mark Zuckerberg is making inroads in China; labor protests among Uber drivers spread to more cities; new data about the prevalence of online harassment; and much, much more. GO

wednesday >

First POST: Reminders

Why the RNC hasn't managed to reboot how Republican campaigns use voter data; new ways of using phone banking to get out the vote; how the UK's digital director is still ahead of the e-govt curve; and much, much more. GO

tuesday >

First POST: Patient Zero

Monica Lewinsky emerges with a mission to fight cyber-bullying; Marc Andreessen explains his political philosophy; tech donors to MayDay PAC get pushback from Congressional incumbents; and much, much more. GO

monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

More