Capturing Media Behaving Badly
BY Nancy Scola | Monday, March 8 2010
CNN Finds Video of Drunken Man, Thinks All of America Should Know

If, somehow, you're of the opinion that that's not actual news, and that the constant loopy of such content is strangling our democracy, then do we have the site for you.
Free Press, the Massachusetts-based media reform organization, has launched MediaFail.com, an experiment in online participatory advocacy. Think of it as a 2.0-ing of Atrios' Wanker of the Day, at least in the early going, when Duncan Black hit again and again on bad political reporting in the media. Free Press has added an architecture to what Black did and made it a group project. No one man can identify all the dumb things in the news, it seems.
The way Free Press' Media Fail site works is that anyone can submit a video clip of the potentially offending news story or a text link to an egregious print piece. (Additional submissions, for example, include Tonight Show Adds Laugh Track to Sarah Palin Appearance and Fox "News" FAIL: Jersey Women are not Really Italian.) The site builds a layer on top of the web, simply linking to off-site content and adding a "hat" back to the Media Fail site a la something like Ow.ly. From there, it gets collaborative. Volunteers can vote to "FAIL" entries, and the ones judged most bad bubble up the top of the home page.
What makes the site potentially very powerful is that, from there, those clips can ripple out through the blogosphere -- and even onto that night's Rachel Maddow or Keith Olbermann hour.