Bringing Blogging's Energy to the Department of, Well, You Know
BY Nancy Scola | Tuesday, July 20 2010
Energy Secretary Steven Chu -- seen here touring the Pacific Northwest National Laboratory in Richland, Washington, in 2009 -- is now blogger Steven Chu.
One of the better slogan's that NBC has had over the years is, I think, "If you haven't seen it, it's new to you." Employing similar logic, the Department of Energy is drawing attention to the fact that they have a new blog, named, naturally, Energy Blog. Of course, launching a blog in the year 2010 isn't exactly cutting-edge innovation, but Energy Secretary Steven Chu is focusing on the fact that blogging from inside the DOE is a big deal for DOE:
While the act of starting a blog is hardly novel, it is a first for us and part of our commitment to achieving the level of transparency, engagement, and accessibility that you should expect from your government. This past year, I’ve enjoyed building relationships around DOE’s mission on my personal Facebook page and the Department’s YouTube and Flickr pages. I’m excited that we are also launching DOE on Facebook and Twitter today.
Our goal is to use the Energy Blog and our other social media outlets to show you who we are, what we do, and why it matters to you, while allowing you to connect with us in new and creative ways.
As Chu mentions in his inaugural post, the Department of Energy is, as of this morning, on Twitter and Facebook as well.