Avatars for Obama
BY Nancy Scola | Thursday, February 18 2010
We noted yesterday that there's an on-going push by Democrats to make that job chart from Nancy Pelosi's office -- the one showing the decrease in non-farm lob loss in the United States over the first year of the Obama Administration -- nearly unavoidable when you're on the web. The spread continues. Organizing for America has put together a web page where, with a couple quick clicks to shake hands with the Twitter API, you can make the "Road to Recovery Avatar" your Twitter icon.
One pedestrian yet powerful thing the Obama campaign's new media team was fairly masterful at was repurposing visuals. A "Farmers for Obama" logo whipped up for one event in Iowa would, for example, be housed on the campaign website so that any agrarian interest could make use of it. That's not something OFA has been particularly adept at -- until now, at least.