Advice for Mexico's Young Leaders on Twitter, from Twitter
BY Nancy Scola | Wednesday, October 21 2009
It's admittedly a miserably composed photo. I was standing too close to it all. But it captures neat moment from last week's State Department tech delegation to Mexico City. On the right is Jack Dorsey, co-founder and chair of Twitter. On the right is one of the leaders of Faro de Oriente, a well-known and remarkably robust cultural center in Mexico City's delegaciones of Iztapalapa, a considerably poor and troubled section of the capital. The center is smack in the middle of what amounts to a flea market of an enormous flea market of garbage -- old shoes, blown soccer balls, broken umbrellas. But inside the center's walls, knowing that Dorsey was coming to visit that day, the folks at Faro de Oriente added a Twitter account to their already impressive online outreach. The gentlemen on the right, spotting an opportunity, asked Twitter's creator for advice. Dorsey's recommendation? Even though it's an institutional Twitter account, you'll have the most success with it if you keep it human and personal.
(After the jump, a bonus shot of some of the large-scale art projects the kids at Faro de Oriente are working on. Elmo!)
