Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

ActBlue Profitably Tweaks Mobile Giving

BY Nancy Scola | Monday, December 20 2010

Back in June, the Democratic online fundraising clearinghouse ActBlue rolled out a mobile version of its website. Seven months later, ActBlue's Adrian Arroyo is back with a self-reported peak into what they've seen happen since. Mobile traffic is still but a small slice of the activity is ActBlue is seeing, but it's growing an a good clip -- going from 2.6% of visits to ActBlue back in May, reports Adrian, to 5.6% increase by October of this year. And that's why, writes Arroyo, that it was extra important for the company to tweak their mobile donation form to be easier to navigate and complete.

It seems to have worked:

That simple fix lead to a 160% increase in the conversion rate. That's crucial because as more and more people get smartphones, more and more people will be check their email on their phones. And, since email fundraising is still the gold standard in online politics,  a 160% increase in the conversion rate for mobile users is nothing to sniff at.

There's more to do in this area, and we're hard at work on it. It's just another way we're keeping Democrats ahead of the curve.

Mobile is clearly on the rise. A mobile expert recently quoted on GigaOm predicted that mobile traffic will top one exabyte by the end of this year. (And here's me not even knowing what an exabyte is.) For more on that fact's implications for politics, check out this guest post from Katie Harbath on what she has seen exploding on the mobile front from her perch at the National Republican Senatorial Campaign Committee.

It's interesting to keep in mind that when it comes to online political donations, the plain ol' World Wide Web is where we're likely going to see innovation, at least in the near term. Apple, as we've noted, doesn't let donations happen through any of its apps, saying that political donations are incompatible with their 70/30 model by which the company takes the latter percentage as a cut of whatever gets processed through the iOS apps that run on iPhones and iPads. And the Federal Election Commission recently put the kibosh on the idea of the collecting donations via text message.

News Briefs

RSS Feed monday >

The UK Government Wants to Monetize Open Data

A new paper from the chair of the U.K. government's Open Strategy Board outlines the best practices for the government's open data policies. The government-commissioned Shakespeare Review – after author Stephan Shakespeare – looks into ways to monetize open data, and recommends an all-encompassing National Data Strategy.

GO

Will Silicon Valley "Disrupt" Politics With a Candidate for Congress?

Sean Parker, of Napster fame and now executive general partner at venture capital firm Founders Fund, has invested in political startups before. But last week, he went a step further — co-hosting a fundraising event for a candidate for Congress. Parker and SV Angel co-founder Ron Conway organized a crowd of Internet industry luminaries to support Ro Khanna, a former assistant deputy secretary in Barack Obama's Commerce Department. Khanna is preparing a challenge to Rep. Mike Honda (D-Calif.), whose newly redrawn congressional district encompasses Silicon Valley. GO

On Threshold of Telecom Revolution, Future of Internet Freedom in Burma Uncertain

Burma (Myanmar) is on the threshold of an Internet revolution, but Human Rights Watch has warned companies to proceed with caution or risk trampling Burmese citizens' rights. GO

friday >

Chilean Anti-Corruption Resource: A Crowdsourced Database of Social and Political Connections

In countries where a small minority of social circles have a majority of the political and economic power, personal relationships can affect major decision-making, a serious concern of anti-corruption activists. A new web platform stores personal profiles of key players in Chilean business and politics, complete with biographies and personal and professional connections through family, education, social circles, employers and coworkers, to make tracking social relationships and conflict-of-interest easier. Called Poderopedia (from the Spanish word for power), the project sounds kind of like LinkedIn, but the creation and management of profiles is being crowdsourced out to journalists, activists and concerned citizens.

GO

Middle Eastern Telecom Accused of Working With Saudi Arabia to Spy on Citizens

Mobily, an arm of the state-owned Middle Eastern telecom giant Etihad Etisalat, has been accused of working with Saudi Arabia to develop software that would allow the government to bypass protections for social media users. The exposé comes from Moxie Marlinspike (neé Matthew Rosenfield), an expert in a certain type of malicious Internet attack called MITM (man-in-the-middle), whereby attackers intercept and secretly alter private messages exchanged via email and other social media platforms. GO

Saudi Religious Leader Warns Twitter Users of Consequences in the Afterlife

In late March, Saudi Arabia's top religious cleric said Twitter was for clowns and corrupters. Earlier this week, he said anyone using social media, in particular Twitter, “has lost this world and the afterlife.” His comments might be laughable, if they did not come at a time when the Saudi government is looking into monitoring or blocking social media sites and eliminating user anonymity.

GO

thursday >

What The Other Silicon Valley Immigration Group Is Doing This Month

A bipartisan coalition of political advocacy, business and tech groups are moving ahead to launch a social media blitz next week designed to persuade members of the Senate to vote in favor of immigration reform legislation supported in Silicon Valley. "We're going to create a virtual digital storm," said Jeremy Robbins in a Wednesday ... GO

The New Yorker Hopes "Strongbox" Is a Wiretap-Proof Sieve for Leaks

The New Yorker yesterday became the first outlet to implement DeadDrop, a new system for sources to submit information to journalists online in a more secure and anonymous way than, for example, email. GO

Female Organizer of Pakistan's First Hackathon Stresses Collaboration Over Competition

After Pakistan banned Valentine's Day this year, Sabeen Mahmud started an online protest in which people uploaded photos to mock the government ban. In the weeks following she received death threats and menacing phone calls, and early on she had to stay home from work. That did nothing, however, to keep her from further organizing. Last month, the café she started in Karachi hosted Pakistan's first ever hackathon, which tackled problems including sanitation, crime, disaster management, and education. She even invited a government representative to observe the initial conversations, tackling sensitive areas like government inefficiency and elections.

GO

wednesday >

White House Innovation Fellows Project Spins Off Into A Business

Clay Johnson and Adam Becker joined the Presidential Innovation Fellows program to help the White House fix the way government does business. Now they're turning that mission into a business themselves. GO

Fighting Fires With Data, New York City Launches New Safety Inspection System

Mayor Michael Bloomberg announced today that New York City has implemented city-wide a new risk based inspection system focused on fire safety that is driven by analytics from multiple city agencies. GO

Chinese Netizens Use Digital Initiative to Gain Media Attention for Unsolved Poisoning Case

Last month a medical science student at a Shanghai university died from poisoning, allegedly murdered by his roommate. The specifics of the crime echoed a case from the mid-1990s, in which a 19-year-old student was poisoned with thallium. That case has once again been thrown into the media spotlight, but after 18 years the media has changed and the spotlight means a trending hashtag on Sina Weibo or an online petition to the U.S. President.

GO

PDF France 2013: “Au Code, Citoyens!”

This year PDF France will take place in Paris on June 13, with the theme "Au Code, Citoyens!" ("To Code, Citizens!") The speakers' lineup includes some of the continent's leaders in the digital revolution. GO

tuesday >

Website Imitation is Flattery in New York City Council Race

A New York City Council candidate who had made his name as a technology consultant and spearheaded an open government initiative several years ago found parts of his website copied by another City Council candidate in a different borough, as Politicker first reported. GO

Mike Honda Locks Up Establishment Support, But Challenger Has Ear of the Silicon Valley Elite

Some of Silicon Valley's most influential business people will hold a fundraiser in San Francisco this Thursday for Ro Khanna, the 36-year-old lawyer who's challenging 71-year-old California Democrat Mike Honda for his 17th Congressional District seat. The names at the top of the invite: Ron Conway and Sean Parker. They're apparently forming a committee to help Khanna build his campaign. The other bold-face names who are listed as part of the 'committee in formation' include Salesforce.com's Founder and CEO Marc Benioff, Benchmark Capital General Partners' Matt Cohler and Peter Fenton, tech entrepreneur Shawn Fanning, Yahoo CEO Marissa Mayer, her big data venture investor husband Zach Bogue, and Conway's SV Angel colleague, Founder and Managing Partner David Lee. GO

Tools to Keep Independent Media Online in Hostile Environments

Websites and media outlets in developing countries or countries with corrupt or repressive regimes struggle daily to fend off hacker attacks, some from their own government — like the Malaysian news portal Sarawak Report, which techPresident reported was taken down in April by sustained denial-of-service attacks. The negative attention controversial reporting draws can scare local advertisers away as well, making it difficult for a media company to support itself. Media Frontiers offers two services to websites dealing with either of those problems.

GO

More