Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

ActBlue Friends Facebook with New Donate Tab

BY Nancy Scola | Wednesday, August 18 2010

ActBlue's staffers will tell you that they're on a mission to "normalize" the act of making small-dollar political donations, so that kicking in $5 or $10 or $25 becomes as routine and intuitive an act for people as posting to Twitter or sending a friend a text message. As part of that quest, the online Democratic fundraising clearinghouse just launched a Facebook app that allows individuals to add an ActBlue "Donate" tab right to their Facebook profiles. ActBlue communications director Adrian Arroyo explains the deeper thinking at work:

[F]undraising is a means, not an end, and the logic behind this integration isn't just about driving more money to Democratic candidates and committees. It's about driving Democratic (and democratic) participation. It's about teaching donors that they don't have to be bankers or billionaires to have an impact on our political future, and about demonstrating to politicians and the press that those donors can deliver. 

In other words, ActBlue is doing for our political lives what Facebook has done for our social lives. We're working towards a future where political giving is as easy as sharing a link, or reconnecting with an old friend. The $140 million that ActBlue has sent to over 6,000 Democratic candidates and committees speaks to the power of that vision. 

ActBlue has proven itself quite popular on the Democratic side of the aisle -- as Arroyo says, $140 million in online donations and counting, since 2004 -- but as part of their push to get more people to know their story, and more candidates and organizers to use their tools, they've started rolling out short videos highlighting Democratic candidates and fundraisers who sing the platform's praises. First up is Rep. Alan Grayson of Florida."What ActBlue means for me, and it represents to all of us in Congress, is liberation," says Grayson. "Liberation from having to cater to lobbyists and beg rich people for money."

News Briefs

RSS Feed thursday >

NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

Civic Tech and Engagement: Announcing a New Series on What Makes it "Thick"

Announcing a new series of feature articles that we will be publishing over the next several months, thanks to the support of the Rita Allen Foundation. Our focus is on digitally-enabled civic engagement, and in particular, how and under what conditions "thick" digital civic engagement occurs. What we're after is answers to this question: When does a tech tool or platform enable actual people to make ongoing and significant contributions to each other, to a place or cause, at a scale that produces demonstrable change? GO

More