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How Much Influence Did Social Media Have On India's Election?

BY Rebecca Chao | Wednesday, May 21 2014

Selfie + inked finger = "Fingie" (credit: @SirPareshRawal/Twitter)

India's 2014 election is being called a #TwitterElection because it is the largest democratic election in the world to date and so much of it took place online. While there seems to be a number of correlations between the online activities and victories of the Bharatiya Janata Party (BJP), which swept up 427 seats in India's Lok Sabha or lower parliament, and of Narendra Modi, India's new prime minister, just how much of their success can be attributed to their social media savviness? Read More