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Poetry of the Email Subject Line

BY Micah L. Sifry | Wednesday, May 23 2012

Micah Sifry discovers the unintentional poetry of email subject lines from Barack Obama's and Mitt Romney's presidential campaigns. Read More

Was the "Ricketts"/Fred Davis Obama-Wright Ad Pitch a Good Deal?

BY Sarah Lai Stirland | Thursday, May 17 2012

As if the content of the now-discarded plan for a new Super PAC-funded attack campaign against President Barack Obama wasn't controversial enough to grab attention — it would revive attempts to link President Obama to the controversial Rev. Jeremiah Wright just before the beginning of the Democratic National Convention this summer — the now-discarded plan featured a two-page pitch for a pricey social media component meant to boost its exposure. Read More

Obama 2012 Hiring More Staffers To Manage Campaign Data

BY Sarah Lai Stirland | Thursday, April 26 2012

Barack Obama's re-election campaign is once again on the look-out for data geeks. Specifically, the campaign is creating an "Obama Field Tech Academy" to train new staffers to manage the volumes of information generated ... Read More

Jon Stewart and Barack Obama's "Techno-Wizard" Ways

BY Nick Judd | Friday, April 6 2012

By now you may have seen this video of Jon Stewart taking Barack Obama's re-election campaign to task for the barrage of casual requests for money that tend to crop up towards the end of each month and as campaigns approach quarterly filing deadlines with the Federal Election Commission. Besides Stewart being Stewart, the idea that the President of the United States doesn't need to resort to headlines like, "Hey," to get money, and a brief clip of techPresident publisher Andrew Rasiej, the video is worth watching because it's an example of another thing the Obama campaign is casually doing: Figuring out exactly what to say to you online. Read More

The Obama Campaign Online, Easter Edition

BY Sarah Lai Stirland | Friday, April 6 2012

President Obama took off the gloves this week and started to attack Republican presidential frontrunner Mitt Romney by name in speeches throughout the week. That freshly confrontational stance manifested itself in the ... Read More

Conservative Grassroots Group To Arm Tea Party Activists With Mobile Canvassing Tool

BY Sarah Lai Stirland | Thursday, March 29 2012

American Majority Action, a conservative "social welfare" group, is unveiling a new initiative on Thursday that it hopes will help Republicans catch up with Democrats in the political technology arms race in the 2012 ... Read More

Obama Loves You Back

BY Micah L. Sifry | Friday, March 16 2012

We don't think it's a coincidence that just days after the site ObamaLovesYouBack.com appeared online, the Obama '12 team sent out an email from Michele Obama titled "I Love You Back" and reading: Dear _____ I see this ... Read More

Romney Campaign Hijacks Obama Campaign Manager's Fundraising E-Mail Again

BY Sarah Lai Stirland | Wednesday, March 14 2012

Mitt Romney's campaign manager Matt Rhoades sent out a fundraising e-mail Tuesday night, but most of the writing in the note was done by Jim Messina, President Obama's campaign manager. Rhoades had forwarded Messina's ... Read More

Yes They Can: What Voters Have Lost and Campaigns Have Gained From 2008 to 2012

BY Micah L. Sifry | Tuesday, March 13 2012

The Short-Form Birth Certificate Obama 2012 Coffee Mug (from his Facebook Timeline)

Is the Internet empowering voters as much as it did in 2004 and 2008? Or have campaigns regained the upper hand, with their sophisticated use of data-mining? That was the question we debated Sunday afternoon in Austin, at the annual South by Southwest Interactive conference. Read More

San Francisco, Organizational Hub for a New Class of National Politicos

BY Sarah Lai Stirland | Thursday, March 8 2012

From left to right: Chris Kelly, Christine Pelosi and Fred Davis at Rally's Super Tuesday party. Photo: Rally.

What was unusual about an evening Super Tuesday gathering in San Francisco was that many of the people there aren't working in a startup aimed at making some commercial aspect of life easier, faster and more fun. Instead, they are part of a generation of people with both political and tech savvy, using the web to fundamentally alter politics in general and specific campaigns in particular. For these people, the promise of a networked world and a new, networked politics — where people connecting outside the by-all-accounts-flawed and scandal-fraught party apparatus are starting to make an impact — is coming into focus. And rather than using their knowledge of the technology world to start the next Facebook, they're building a cadre of Silicon Valley companies that work in public affairs — not just non-profits, government, and civic life, but politics and campaigns. Read More