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Hidden in Plain View: Obama 2012's Organizing Blueprint

BY Micah L. Sifry | Tuesday, July 3 2012

Image from "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns."

Yesterday, the New Organizing Institute, a progressive training center, published a 210-page manual titled, "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns." Written by and for campaigners at every level of politics, it is also the Obama 2012 field strategy, hidden in plain view. It is also an argument for a different way of campaigning than the traditional reliance on fundraising and TV ads, one that calls for starting earlier and engaging supporters more deeply in all aspects of a campaign's life, and one that builds on the one thing that may make campaigns in the digital age different: thanks to technology, it makes sense to involve more people. Indeed, it may be the best way to win. Read More

Why Mitt Romney is Finding Fans in Silicon Valley

BY Sarah Lai Stirland | Tuesday, July 3 2012

President Barack Obama does better than Mitt Romney in Silicon Valley in terms of fundraising and support, to be sure. But Internet businesspeople are still businesspeople, and some of them say that Romney — by pursuing the economic policies he's outlined on the campaign trail — would be a better president for the American tech sector. Read More

Poetry of the Email Subject Line: Ups and Downs

BY Micah L. Sifry | Wednesday, June 27 2012

Wonderful news Romney in a landslide? Hell no You know it, I know it Dinner with the Obamas Fly out to meet us Before the polls open We're getting outspent Take this seriously Cat's out of the bag I will be outspent Sad ... Read More

The Great Voter Tune-Out of 2012

BY Micah L. Sifry | Thursday, June 21 2012

Youth voter turnout, 2012 vs 2008 primaries (courtesy Jason Rzepka)

Micah Sifry writes: It's the "'meh'-ing" of the president, says Roger Simon. "The 2012 campaign is the smallest ever," says another headline in Politico. All over the political landscape, signs abound of a dismal political season.

Now the Pew Research Center For the People & The Press is out with a meaty new survey that confirms that voter engagement with the 2012 election is down compared to the campaign of 2008. Last time around, at this point in the race, 63% of registered voters polled said they were "more interested" in the election than previously; that's now dropped to just 48% saying they're more interested than four years ago. That is, one is six registered voters have tuned DOWN their interest in the presidential battle compared to four years ago. Read More

Poetry of the Email Subject Line: Anticipation

BY Micah L. Sifry | Friday, June 15 2012

The steganographic gods are at it again. Read More

Poetry of the Email Subject Line

BY Micah L. Sifry | Wednesday, May 23 2012

Micah Sifry discovers the unintentional poetry of email subject lines from Barack Obama's and Mitt Romney's presidential campaigns. Read More

Was the "Ricketts"/Fred Davis Obama-Wright Ad Pitch a Good Deal?

BY Sarah Lai Stirland | Thursday, May 17 2012

As if the content of the now-discarded plan for a new Super PAC-funded attack campaign against President Barack Obama wasn't controversial enough to grab attention — it would revive attempts to link President Obama to the controversial Rev. Jeremiah Wright just before the beginning of the Democratic National Convention this summer — the now-discarded plan featured a two-page pitch for a pricey social media component meant to boost its exposure. Read More

Obama 2012 Hiring More Staffers To Manage Campaign Data

BY Sarah Lai Stirland | Thursday, April 26 2012

Barack Obama's re-election campaign is once again on the look-out for data geeks. Specifically, the campaign is creating an "Obama Field Tech Academy" to train new staffers to manage the volumes of information generated ... Read More

Jon Stewart and Barack Obama's "Techno-Wizard" Ways

BY Nick Judd | Friday, April 6 2012

By now you may have seen this video of Jon Stewart taking Barack Obama's re-election campaign to task for the barrage of casual requests for money that tend to crop up towards the end of each month and as campaigns approach quarterly filing deadlines with the Federal Election Commission. Besides Stewart being Stewart, the idea that the President of the United States doesn't need to resort to headlines like, "Hey," to get money, and a brief clip of techPresident publisher Andrew Rasiej, the video is worth watching because it's an example of another thing the Obama campaign is casually doing: Figuring out exactly what to say to you online. Read More

The Obama Campaign Online, Easter Edition

BY Sarah Lai Stirland | Friday, April 6 2012

President Obama took off the gloves this week and started to attack Republican presidential frontrunner Mitt Romney by name in speeches throughout the week. That freshly confrontational stance manifested itself in the ... Read More

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NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's ...

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NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

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