Exclusively for Personal Democracy Plus subscribers: For several digital strategists in the Republican party, 2012 is a haunting replay of 2008: As they ponder the magnitude of their party’s losses up and down the ballot, they’re casting around looking for leaders outside of the traditional party structure, which has failed them, in their eyes, two presidential election cycles in a row. The problems, they say, are both technological and organizational, the result of a failure to adjust the party platform for a changing America and to adapt an approach to the web for changing times. Veterans among the party's digerati hear the young Republicans who want to seize the levers of power and overhaul their political machine singing a tune that sounds depressingly familiar. Read More

Now that the election is over, all kinds of inside stories are starting to work their way out of the tightly controlled Obama campaign headquarters in Chicago. Here, in a video taken last August during a visit President Obama paid to his staff, but just uploaded Saturday, two young staffers, Sara El-Amine (the campaign's national training director) and Matthew Saniie, tell the President how they had gotten engaged during the campaign. It's impossible not to enjoy. We especially liked Obama's instant familiarity with Beyonce, and thought we'd commemorate it for all time with a few .gifs. Read More

A new video from the Obama campaign showing the President letting his guard down and talking openly with his campaign staff in Chicago is taking off on YouTube. It's reminiscent of a similar talk he gave to his team in June 2008, and raises questions about where he may thinking of taking his movement and presidency next. Read More

Having won re-election in large degree by rebuilding a massive campaign organization, will Barack Obama do anything differently this time in how he relates to that base? There were hints in his victory speech last night that perhaps something might be different this time. Read More

Barack Obama won re-election to a second term as the 44th president of the United States Tuesday night, with a campaign that was undergirded by disciplined digital effort that relied heavily on targeted voter communications, an ambitious ground game, and extensive and innovative use of social media and online fundraising tools. Read More

Four years ago for us here techPresident, Election Day was a moment to reflect on the Internet's impact on the campaign, and in particular how so many voters had ventured onto the playing field of politics by using new interactive media, self-publishing tools like blogs and YouTube, and nascent social networks like Facebook. But if you've spent any time reading techPresident this cycle, you've noticed that we've more or less stopped paying close attention to social media metrics. The reason is, they didn't make a difference to the race. The question is why. Read More

While Nate Silver of FiveThirtyEight, math nerd and poll-meister supreme, has gotten a tremendous amount of attention of late for his confident prediction of an Obama victory in tomorrow's election, the largely unwritten story of 2012 includes a different group of math nerds who specialize in figuring out which voters might be persuaded to vote for their candidate and then making sure that they maximize the number of people who actually come out to vote that way. We know very little about their work for two big reasons. First, neither campaign has wanted to tip off their opponent to what they're doing, and second, with just a few rare exceptions, political reporters and their story-assignment editors aren't even looking to find out. But tomorrow is the biggest test yet for their analytic approach to targeting, persuading and turning out voters. Read More