Vodafone Egypt Slammed for Revolutionary Video
BY Nancy Scola | Friday, June 3 2011
Vodafone Egypt is getting blowback over a unreleased advertising trailer that humblebrags about its role in the Egyptian uprising. ( "We didn't send people to the streets, we didn't start the revolution … We only ... Read More
A Tool, Now In Alpha, To Crowd-Hack Advertising
BY Nick Judd | Monday, November 29 2010
Imagine a world where you and 1,000 of your closest friends could chip in to buy a television spot for the cause of your choice. That's the goal of LoudSauce, a website that wants to be a Kickstarter for traditional ... Read More
We the Ad Buyers: Spare Change Against Chuck Grassley
BY Nancy Scola | Thursday, October 21 2010
The always-thinking organizers at the Progressive Campaign Change Committee and Democracy for America are trying a one-two old media-new media punch in their bid to bring down Iowa Republican Senator Chuck Grassley. Read More
Using Google Mobile Advertising to Catch Voters Waiting at the Polls
BY Colin Delany | Monday, August 30 2010
Cross-published from Epolitics.com Update: See also Kate Kaye's earlier coverage at ClickZ. Politico's Morning Tech column has highlighted a clever use of mobile advertising in last week's Florida primaries: As the ... Read More
The Online Political Advertising Trinity: Google, Facebook...and AOL?
BY Colin Delany | Wednesday, August 18 2010
Cross-published from Epolitics.com Maybe not yet, but AOL would certainly like political professionals to start thinking that way -- with Google monopolizing search advertising and Facebook dominating the social space, ... Read More
Clinton Web Ads Dry Up as Obama Showers Texas and Ohio with Video Ads
BY Kate Kaye | Friday, February 29 2008
Senator Barack Obama wants voters in Texas and Ohio to vote early, and his campaign is running huge video-enabled billboard ads to promote the convenient option. Yet, despite a desperate need to beat her Democratic ... Read More
Primary Season Signals Adoption of Online Ads by Political Campaigns
BY Kate Kaye | Monday, February 25 2008
Media coverage of 2008 presidential campaigning on the Web has been dominated by talk of social networking, blogs, viral video, and other tough-to-track social media phenomena. No campaign staffer worth his salt would ... Read More
Romney Web Ads Back with Gusto in September
BY Kate Kaye | Tuesday, October 23 2007
Republican Presidential candidate Mitt Romney was back online in a big way last month, aiming to rally supporters and establish a platform of popular conservative issues like government spending and border security. ... Read More
Romney's on The Tube, Obama Dominates Online, Rudy Loves Radio
BY Colin Delany | Wednesday, July 11 2007
Neilsen has published some fascinating details on how the presidential candidates are spending their media money and what kind of results they're getting for it. MarketingCharts.com has the numbers; here are some ... Read More