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MoveOn To Launch Six Figure Campaign To Sign Young Americans Up For Healthcare

BY Jessica McKenzie | Friday, February 28 2014

Sample banner ads for MoveOn's campaign (courtesy of MoveOn.org)

On Monday, MoveOn will launch a national mobile campaign to get young Americans to sign up for health insurance by the March 31 deadline. The campaign makes use of “tap-to-call” technology, in which a cell phone user only has to tap an ad to be connected with an enrollment specialist. MoveOn has dedicated $100,000 dollars to the campaign already, but after two months of positive test results the organization hopes to raise more funds to expand the program.

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