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Union Supporting De Blasio Focuses on Online Advertising

BY Miranda Neubauer | Friday, October 25 2013

A federal appeals court ruled Thursday that an independent conservative group supporting Republican Joe Lhota for New York City Mayor can accept unlimited donations because New York State's limit on donations to independent political committees is likely unconstitutional, as the New York Times reports. But so far, with the general election a little over a week away, a majority of the independent expenditure spending in the mayoral race has gone towards online ads in support of Democrat Bill De Blasio. But so far, with the general election a little over a week away, a majority of the independent expenditure spending for the general election has gone towards online ads in support of Democrat Bill De Blasio. Read More

NYC Mayoral Race Shows "Shareable Graphics Are...The New Black" in Digital Campaigning

BY Miranda Neubauer | Thursday, September 26 2013

A study released last week indicates that Bill de Blasio's messaging had the greatest resonance online leading up to the New York City mayoral primary, but much remains unknown about the broader impact of the digital campaign on the electorate. The study was a joint project between Hill & Knowlton Strategies and the Baruch College of Public Affairs' Survey Research program. Read More

For NYC Candidates and Independent Groups, Online Advertising is Part of the Mix

BY Miranda Neubauer | Tuesday, September 17 2013

While the bulk of the money spent by candidates in last week's New York City primary battles went to old-fashioned TV ads, the campaigns also used a variety of online advertising strategies. Digging into the campaign expenditure reports, Miranda Neubauer reports on who did what. Read More

As De Blasio Surges, Many in Tech Sector Back Quinn

BY Miranda Neubauer | Monday, September 9 2013

Quinn visiting Songza headquarters in Long Island City in June (Quinn/Facebook)

NYC Public Advocate Bill De Blasio currently has the momentum in the New York City mayoral race. He is leading in the polls, close to the 40 percent needed to avoid a run-off. But even as De Blasio surges, many in New York City's technology sector, who feel they have benefitted under Mayor Michael Bloomberg, continue to back his rival Christine Quinn, the City Council Speaker, who is fighting to reach the second place in a possible run-off. Read More

NYC Mayoral Candidates Promise Disruption, SimCity and Hackathons at Gracie Mansion

BY Miranda Neubauer | Friday, August 30 2013

De Blasio meeting with Parent bloggers in March (De Blasio/Facebook)

Frontrunning Democratic mayoral contender Bill De Blasio likened his ideas to the "disruptive" nature of technology in a recent interview with the New York Tech Meetup*, emphasizing the importance of transparency, grassroots organizing and engagement in the democratic process, invoking the examples of Barack Obama and Howard Dean. Dean endorsed De Blasio this week. In late August, De Blasio, Republican Candidate Joe Lhota and Independence Party candidate Adolfo Carrioncontinued a series of video discussion sessions with the mayoral candidates that were organized by the Tech Meetup and hosted by ThoughtWorks. Read More

NYC Mayoral Candidates Outline Post-Bloomberg Tech Agendas

BY Miranda Neubauer | Thursday, August 15 2013

Screenshot of WABC debate

Four leading candidates for New York City, who already are using technology to reach out to voters, recently outlined their technology policy priorities in interview sessions hosted by the New York Tech Meetup* at ThoughtWorks headquarters in late July, emphasizing the importance of education, accessibility, transparency, infrastructure, partnerships with the technology community and affordability. The videos of these sessions were posted late Monday; Meetup executive director Jessica Lawrence said that the interviews are continuing and more videos will be posted soon. Read More

Running for Mayor in Tech-Driven New York, Christine Quinn Launches an App

BY Miranda Neubauer | Thursday, May 2 2013

Quinn announcing her app at an Apple Store. Photo: @Quinn4NY

Leading New York City mayoral candidate City Council Speaker Christine Quinn has launched a mobile web and smart phone application that promises to offer updates on her proposals and campaign and a way for supporters to share their own ideas. Read More