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Romney Campaign Digital Director: Online Efforts Enjoyed Success

BY Miranda Neubauer | Wednesday, December 12 2012

In a blog post, Zac Moffatt wrote that just because the Romney campaign lost the election doesn't mean its digital efforts were not successful. Read More

The Obama Campaign's Legacy: Listen, Experiment, and Analyze Everything

BY Nick Judd and Micah L. Sifry | Wednesday, November 21 2012

Photo: Torbakhopper / Flickr

The big story of the 2012 Obama campaign was not just that staffers were able to weave together information about voters using data integration in ways that had bedeviled the campaign in 2008. Nor was it the campaign’s ability to test nearly every tactic, from email subject lines and landing pages to the scripts that volunteers read from as they went door to door. If any one engine powered the campaign down its road to victory, it was the system that turned every voter, field staffer and grassroots volunteer into a political signal — and the mix of technology and analysis that allowed Obama’s Chicago headquarters to find those signals among all the noise. Read More

How Obama for America Made Its Facebook Friends Into Effective Advocates

BY Nick Judd | Monday, November 19 2012

During the summer, OfA chief data scientist Rayid Ghani and analyst Matt Rattigan brought the technology team a prototype piece of software. More a simple script, really, the prototype took a given supporter's Facebook ID, scanned the supporter's Facebook friends, checked what the campaign knew about those friends and returned content the campaign might want to put in front of them. By midsummer, they had a tool to spread content for the campaign that staff say was more than twice as effective as a traditional banner ad. Read More

So You Just Got the President Re-Elected. What Do You Talk About Next?

BY Nick Judd | Monday, November 12 2012

Obama for America's technologists have new obsessions: Rediscovering sleep, moving out of Chicago and pondering the wondrous world of unemployment. Read More

When Victorious Obama Spoke to “Distant Nations,” China’s Web Users Were Listening

BY David Wertime | Friday, November 9 2012

In his acceptance speech in the early morning of November 7, re-elected U.S. President Barack Obama seemed to be talking to the world when he said: “We can never forget that as we speak, people in distant nations are risking their lives right now just for a chance to argue about the issues that matter, the chance to cast their ballots like we did today.” If the President was attempting to project his words to “distant nations,” he succeeded. People in China, at least, were listening. Read More

Where Obama's Ground Soldiers Were, and Who They Are

BY Nick Judd | Thursday, November 8 2012

Ryan Enos / Eitan Hersh
A just-concluded research project studied thousands of Obama for America ground volunteers as they knocked on doors and made phone calls in their effort to get Barack Obama into the White House for another four years. Field organizers and volunteers answered a survey presented to them as they accessed a common piece of campaign software. This map shows where they were as they were answering the survey — campaign data exhaust that proves Obama's ground game was at its strongest exactly where Mitt Romney's campaign needed it to be weak. Read More

For Romney's Digital Campaign, a Second-Place Finish

BY Nick Judd | Wednesday, November 7 2012

At every phase of the campaign, Mitt Romney's digital operation was half a step behind the technological savvy of Barack Obama's online team — at several moments, announcing features or ideas hours, days or months after the Obama campaign had already rolled them out. Read More

As Election Nears, Mormon Democrats a Newly Significant Voice Online

BY Miranda Neubauer | Monday, November 5 2012

No matter who wins the election Tuesday, the campaign has helped establish an online voice for a population with a unique perspective in this election -- self-described Mormon Democrats and supporters of Obama. Read More

Online Tools to Help You Get from the Ballot Box and Back

BY Miranda Neubauer | Friday, November 2 2012

In just a few days the long presidential election campaign will be over, and — hopefully — the deciding votes cast. But Election Day will for some mean polling places changed in the wake of Hurricane Sandy, voter ID laws to comply with, potentially long lines to get to the voting booth and maybe even some unfamiliar decisions to make on the ballot.

There's an entire fleet of online tools to help voters through this process, whether they're dedicated to helping report problems at polling place or to get up to speed on where to vote and what to vote on. TechPresident has been compiling a list of election-day resources that we're ready to share. We think we got most of them but invite you to help by letting us know about any we've missed. We're also sharing an anyone-can-edit Google spreadsheet with the list we've found so far, and hope you can add to it.

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Oh, The Places They'll Go (To Find a Few More Voters)

BY Micah L. Sifry | Monday, October 22 2012

A glance at the Sportsmen for Obama page shows how hard the campaign works for even the smallest gains. Erin Hannigan, the group's online leader, has sent dozens of emails to its members. Most of these are the same generic emails everyone on the Obama campaign gets, like the fundraising pitches that have become ubiquitous, and which ProPublica has been tracking in great detail with its Message Machine project. Those numbers don't appear to be on the rise for Obama, but that hasn't stopped the campaign from trying. Read More

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NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

Civic Tech and Engagement: Announcing a New Series on What Makes it "Thick"

Announcing a new series of feature articles that we will be publishing over the next several months, thanks to the support of the Rita Allen Foundation. Our focus is on digitally-enabled civic engagement, and in particular, how and under what conditions "thick" digital civic engagement occurs. What we're after is answers to this question: When does a tech tool or platform enable actual people to make ongoing and significant contributions to each other, to a place or cause, at a scale that produces demonstrable change? GO

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