In a blog post, Zac Moffatt wrote that just because the Romney campaign lost the election doesn't mean its digital efforts were not successful. Read More

During the summer, OfA chief data scientist Rayid Ghani and analyst Matt Rattigan brought the technology team a prototype piece of software. More a simple script, really, the prototype took a given supporter's Facebook ID, scanned the supporter's Facebook friends, checked what the campaign knew about those friends and returned content the campaign might want to put in front of them. By midsummer, they had a tool to spread content for the campaign that staff say was more than twice as effective as a traditional banner ad. Read More

Obama for America's technologists have new obsessions: Rediscovering sleep, moving out of Chicago and pondering the wondrous world of unemployment. Read More

In his acceptance speech in the early morning of November 7, re-elected U.S. President Barack Obama seemed to be talking to the world when he said: “We can never forget that as we speak, people in distant nations are risking their lives right now just for a chance to argue about the issues that matter, the chance to cast their ballots like we did today.” If the President was attempting to project his words to “distant nations,” he succeeded. People in China, at least, were listening. Read More

A just-concluded research project studied thousands of Obama for America ground volunteers as they knocked on doors and made phone calls in their effort to get Barack Obama into the White House for another four years. Field organizers and volunteers answered a survey presented to them as they accessed a common piece of campaign software. This map shows where they were as they were answering the survey — campaign data exhaust that proves Obama's ground game was at its strongest exactly where Mitt Romney's campaign needed it to be weak. Read More

At every phase of the campaign, Mitt Romney's digital operation was half a step behind the technological savvy of Barack Obama's online team — at several moments, announcing features or ideas hours, days or months after the Obama campaign had already rolled them out. Read More

No matter who wins the election Tuesday, the campaign has helped establish an online voice for a population with a unique perspective in this election -- self-described Mormon Democrats and supporters of Obama. Read More

In just a few days the long presidential election campaign will be over, and — hopefully — the deciding votes cast. But Election Day will for some mean polling places changed in the wake of Hurricane Sandy, voter ID laws to comply with, potentially long lines to get to the voting booth and maybe even some unfamiliar decisions to make on the ballot.

There's an entire fleet of online tools to help voters through this process, whether they're dedicated to helping report problems at polling place or to get up to speed on where to vote and what to vote on. TechPresident has been compiling a list of election-day resources that we're ready to share. We think we got most of them but invite you to help by letting us know about any we've missed. We're also sharing an anyone-can-edit Google spreadsheet with the list we've found so far, and hope you can add to it.

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A glance at the Sportsmen for Obama page shows how hard the campaign works for even the smallest gains. Erin Hannigan, the group's online leader, has sent dozens of emails to its members. Most of these are the same generic emails everyone on the Obama campaign gets, like the fundraising pitches that have become ubiquitous, and which ProPublica has been tracking in great detail with its Message Machine project. Those numbers don't appear to be on the rise for Obama, but that hasn't stopped the campaign from trying. Read More