What "Targeted Internet Advertising" Looks Like
BY Nick Judd | Tuesday, January 3 2012
The Obama campaign has purchased ad space that occupies the entire background of the Des Moines Register's homepage today, the day of the Iowa caucuses. Read More
From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters
BY Sarah Lai Stirland | Thursday, December 22 2011
Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More
Spotting Obama's Alpha Geeks
BY Nick Judd | Monday, December 12 2011
Do Sen. McCain's Tweets Hint at a Future Presidential Endorsement?
BY Sarah Lai Stirland | Thursday, December 8 2011
Sen. John McCain (R-Ariz.) has said that he isn't going to endorse any Republican presidential candidate any time soon, but he may have blown his cover with a recent series of tweets. Though the Arizona senator was ... Read More
New Pew Study Explores Twitter's Political Echo Chamber, Finds It Loves Ron Paul
BY Miranda Neubauer | Thursday, December 8 2011
Political conversations on Twitter are more volatile than those taking place on blogs or in mainstream news sources, according to a study released today by the Pew Research Center's Project for Excellence in Journalism. ... Read More
Obama's Golfing Habit Spurs New Romney Fundraising Microsite
BY Sarah Lai Stirland | Thursday, December 8 2011
As populist outrage continues to run unabated outside of the Beltway, both President Obama's re-election campaign and Mitt Romney's team are racing to paint each other as part of the out-of-touch one percent. Read More
Occupy Wall Street Inspires a Moneybomb
BY Miranda Neubauer | Wednesday, December 7 2011
Fundly.com Former Louisiana Gov. Buddy Roemer hopes that his support for the Occupy Wall Street movement can translate into fundraising support with the launch of a moneybomb initiative, "$99,000 for the 99 percent," ... Read More
Team Obama Joins Google Plus
BY Nick Judd | Wednesday, November 23 2011
President Barack Obama's re-election campaign has joined Google Plus with a new Plus page. Obama joins former Massachusetts Gov. Mitt Romney's campaign, former House Speaker Newt Gingrich himself, Herman Cain's ... Read More
Cash-Strapped But Hopeful, Buddy Roemer Looks to Build a Base Online
BY Nick Judd | Thursday, November 10 2011
If you tuned into the Republican presidential debates last night, you didn't see Buddy Roemer, the former Louisiana governor. But if you were following along on Twitter, you would have seen him right there in the ... Read More
OFA Invites Supporters to iCal for Obama
BY Nick Judd | Monday, November 7 2011
An Obama for America email, sent yesterday and signed by national field director Jeremy Bird, unveils a new online toy from President Barack Obama's re-election campaign: Today, we're rolling out an interactive campaign ... Read More