The Obama Campaign's Legacy: Listen, Experiment, and Analyze Everything
BY Nick Judd and Micah L. Sifry | Wednesday, November 21 2012
The big story of the 2012 Obama campaign was not just that staffers were able to weave together information about voters using data integration in ways that had bedeviled the campaign in 2008. Nor was it the campaign’s ability to test nearly every tactic, from email subject lines and landing pages to the scripts that volunteers read from as they went door to door. If any one engine powered the campaign down its road to victory, it was the system that turned every voter, field staffer and grassroots volunteer into a political signal — and the mix of technology and analysis that allowed Obama’s Chicago headquarters to find those signals among all the noise. Read More
A Computer Made These Eerily Human Portraits From the Last Presidential Debate
BY Nick Judd | Tuesday, October 16 2012
Among the millions of eyes expected to turn to tonight's presidential debate between President Barack Obama and Mitt Romney will be the cycloptic gaze of a single mechanical painter, a computer placed in front of a television set with the job of sketching what it sees like a courtroom artist. The tools of its trade are "particle brushes," programs repurposed from an earlier life helping to draw explosions in video games.
"It's not really a robot artist but this is basically a computer and it takes those brushes and tries to render the image," explained Don Relyea, the computer programmer, artist and designer whose automated creation is expected to watch the debates tonight. It was at work painting the last debate, and Relyea has released a complete set of eerily human portraits from that night created without any human intervention.
Read MoreThe SEIU's New Tool to Influence Post-Debate Conversation
BY Miranda Neubauer | Monday, October 15 2012
Exclusively for Personal Democracy Plus subscribers: The SEIU had been testing social media analytics tool Attentive.ly for a few months, but was able to fully test its functionality for the first time during the last presidential debate. The union plans to use it again during the upcoming debate to identify potential advocates to reach out to with a targeted email campaign. Read More
For Members of Congress, Ryan's VP Nomination Raises a Tweet Dilemma
BY Miranda Neubauer | Thursday, August 16 2012
Various tweets by House members reacting to Rep. Paul Ryan's selection as the Republican vice presidential nominee may have violated Congressional rules, the Sunlight Foundation* reports. Read More
Barack Obama's "Story of Us," Told Through a Computer Screen
BY Nick Judd | Friday, February 10 2012
To commemorate the fifth anniversary of the day Barack Obama first announced his candidacy for presidency of the United States, his campaign has released this video, which has some stylistic similarities to Google's unfailingly optimistic ad spots in the same way many videos in this election season so far have resembled action movie trailers. Read More
Postcards for Obama
BY Nick Judd | Tuesday, January 24 2012
The Obama campaign has released a new app that lets supporters sign their friends up for physical mail from the president's re-election effort. Politico's Byron Tau spotted it first.
This is the latest use of the web to revamp what is in reality a years-old campaign practice. Postcards from friends on a campaign's behalf have been a tool in the toolkit for years, and there are riffs on this idea that involve even more high tech.
Read MoreInside Mitt Romney's Digital Mind
BY Nick Judd | Thursday, January 19 2012
From the rise of voters who can only be reached online to increased use of mobile devices and social media, Zac Moffatt recently spoke to Atlantic correspondent Nancy Scola about what it's like running digital for the campaign that now seems poised to confront Barack Obama for the presidency. Read More
Obama Occupies the Union-Leader
BY Nick Judd | Tuesday, January 10 2012
Barack Obama's re-election campaign has bought several ad spots on the homepage of the New Hampshire Union-Leader's website today, just as it did on the day of the Iowa caucus. Read More
Obama for America is Still Hiring Geeks
BY Nick Judd | Thursday, January 5 2012
Obama for America is hiring a senior development operations engineer, the kind of person who will "design robust, scalable systems for our web applications" and "support the campaign’s efforts to inform voters, organize supporters and raise money." Among the requirements: Must love Linux. Read More
Buddy Roemer's Online Gamble
BY Nick Judd and Raphael Majma | Thursday, January 5 2012
Little-known Republican presidential candidate Buddy Roemer is banking on a digital presence to stay relevant. He's using most of his budget on digital ads, and asks Twitter users to "donate" their accounts to his campaign. Mashable quotes 140elect's Zach Green as saying that 121 people donated their accounts, reaching 62,664 followers. To gear up for the upcoming primary, the Roemer team has bought a week's worth of Facebook ads in New Hampshire, Mashable reports. Read More