Barack Obama's "Story of Us," Told Through a Computer Screen
BY Nick Judd | Friday, February 10 2012
To commemorate the fifth anniversary of the day Barack Obama first announced his candidacy for presidency of the United States, his campaign has released this video, which has some stylistic similarities to Google's unfailingly optimistic ad spots in the same way many videos in this election season so far have resembled action movie trailers. Read More
Postcards for Obama
BY Nick Judd | Tuesday, January 24 2012
The Obama campaign has released a new app that lets supporters sign their friends up for physical mail from the president's re-election effort. Politico's Byron Tau spotted it first.
This is the latest use of the web to revamp what is in reality a years-old campaign practice. Postcards from friends on a campaign's behalf have been a tool in the toolkit for years, and there are riffs on this idea that involve even more high tech.
Read MoreInside Mitt Romney's Digital Mind
BY Nick Judd | Thursday, January 19 2012
From the rise of voters who can only be reached online to increased use of mobile devices and social media, Zac Moffatt recently spoke to Atlantic correspondent Nancy Scola about what it's like running digital for the campaign that now seems poised to confront Barack Obama for the presidency. Read More
Obama Occupies the Union-Leader
BY Nick Judd | Tuesday, January 10 2012
Barack Obama's re-election campaign has bought several ad spots on the homepage of the New Hampshire Union-Leader's website today, just as it did on the day of the Iowa caucus. Read More
Obama for America is Still Hiring Geeks
BY Nick Judd | Thursday, January 5 2012
Obama for America is hiring a senior development operations engineer, the kind of person who will "design robust, scalable systems for our web applications" and "support the campaign’s efforts to inform voters, organize supporters and raise money." Among the requirements: Must love Linux. Read More
Buddy Roemer's Online Gamble
BY Nick Judd and Raphael Majma | Thursday, January 5 2012
Little-known Republican presidential candidate Buddy Roemer is banking on a digital presence to stay relevant. He's using most of his budget on digital ads, and asks Twitter users to "donate" their accounts to his campaign. Mashable quotes 140elect's Zach Green as saying that 121 people donated their accounts, reaching 62,664 followers. To gear up for the upcoming primary, the Roemer team has bought a week's worth of Facebook ads in New Hampshire, Mashable reports. Read More
What "Targeted Internet Advertising" Looks Like
BY Nick Judd | Tuesday, January 3 2012
The Obama campaign has purchased ad space that occupies the entire background of the Des Moines Register's homepage today, the day of the Iowa caucuses. Read More
From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters
BY Sarah Lai Stirland | Thursday, December 22 2011
Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More
Spotting Obama's Alpha Geeks
BY Nick Judd | Monday, December 12 2011
In a brief for GQ, Reid Cherlin — once a White House spokesman — spots the programmers working on President Barack Obama's re-election effort. Click through for the vignette from his former boss' campaign headquarters; Cherlin will be covering New Hampshire 2012 for the magazine. Read More
Do Sen. McCain's Tweets Hint at a Future Presidential Endorsement?
BY Sarah Lai Stirland | Thursday, December 8 2011
Sen. John McCain (R-Ariz.) has said that he isn't going to endorse any Republican presidential candidate any time soon, but he may have blown his cover with a recent series of tweets. Though the Arizona senator was ... Read More