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Obama's Targeted GOTV On Facebook Reached 5 Million Voters, Goff Says

BY Nick Judd | Friday, November 30 2012

The president's re-election campaign used targeted person-to-person contact on Facebook to reach five million voters, many of whom were the focus of an effort to reach 18-to-29-year-old voters who not be reached by phone, Obama for America Digital Director Teddy Goff said Friday. Read More

What Will Campaigns of the Future Do With Their Data? Before Rootscamp, Some Hints

BY Nick Judd | Thursday, November 29 2012

In 2016, will there be ethical turns on the data-paved path to victory? Photo: Steve Bott

Most people who volunteered through Dashboard, the Obama campaign's online organizing platform, went on to volunteer through a field office, Obama for America Director of Digital Organizing Betsy Hoover said today. Speaking with reporters at a lunch event organized by New Organizing Institute, Hoover explained — as has been previously reported but not quite put in such clear terms — that Dashboard was meant to be a place for field organizers to identify people who might be persuaded to take action offline as well as online. Her remarks come the morning after an email to supporters from Jeremy Bird, OfA's organizing director, that explained a majority of volunteers on the campaign chose to do so from a field office, while "many" used Dashboard or other online tools instead. Read More

Oh, The Places They'll Go (To Find a Few More Voters)

BY Micah L. Sifry | Monday, October 22 2012

A glance at the Sportsmen for Obama page shows how hard the campaign works for even the smallest gains. Erin Hannigan, the group's online leader, has sent dozens of emails to its members. Most of these are the same generic emails everyone on the Obama campaign gets, like the fundraising pitches that have become ubiquitous, and which ProPublica has been tracking in great detail with its Message Machine project. Those numbers don't appear to be on the rise for Obama, but that hasn't stopped the campaign from trying. Read More

Obama Tells Jon Stewart About His Campaign's Email Targeting Operation

BY Nick Judd | Thursday, October 18 2012

It may not be the answer that ProPublica is looking for after doing its own analysis of the Obama campaign's fundraising emails, but President Barack Obama jokingly offered Jon Stewart some insight into Obama for America's prolific email fundraising operation on Thursday. Read More

How the Obama Campaign Used GIFs, "Glee" Actor to Score Wins on Tumblr

BY Miranda Neubauer | Friday, August 24 2012

Exclusively for Personal Democracy Plus subscribers: Emailed GIFs are the newest form of Obama campaign outreach, but Obama for America is no stranger to the animated medium.

The campaign has been using GIFs on its tumblr for at least seven months, reblogging some and creating others on its own — and engaging with Tumblr users along the way.

Read More

Obama Campaign Announces Text Donations Are Online Beginning This Week

BY Nick Judd | Thursday, August 23 2012

The Obama campaign announced this morning that it has begun offering supporters the opportunity to send donations via text message. Beginning with Verizon, Sprint, T-Mobile and U.S. Cellular customers starting this week, supporters can give small donations — up to $50 a month for most carriers, according to a release from the campaign — by texting "GIVE" to a five-digit shortcode number put into use by the campaign. Read More

In Ohio, Obama's Campaign "Dashboard" a Hard Sell for Some Volunteers

BY Nick Judd and Nataliya Nedzhvetskaya | Friday, August 10 2012

Exclusively for Personal Democracy Plus subscribers: TechPresident took a look at how volunteers in the key swing state of Ohio are using Dashboard, the Obama campaign's online organizing hub. While volunteers are signing up at a steady pace, some of the volunteers who signed up for the platform are waiting in vain for someone to connect them with the campaign. Others, already comfortable with campaign techniques they developed in 2008 or earlier, or uncomfortable with technology, are largely ignoring Dashboard. Read More

Adding Fundraising to the Dashboard, OFA Sees Green in Grassroots Organizing

BY Nataliya Nedzhvetskaya | Wednesday, July 25 2012

Dashboard, the Obama campaign’s online organizing platform, rolled out a new feature on Tuesday — a “grassroots fundraising tile” that lets users create their own fundraising page where they can set an individual fundraising goal and write a personal message to friends and family. Read More

Team Obama's West Coast "Technology Field Office"

BY Nick Judd | Thursday, February 16 2012

The San Francisco Chronicle's Joe Garofoli writes that Barack Obama's re-election campaign has launched a "technology field office" in San Francisco, the better to attract the ideas and talent of geeky Left Coast supporters. Read More

Obama Campaign Using Square to Collect Campaign Donations

BY Nick Judd | Monday, January 30 2012

The Obama campaign is outfitting campaign staffers and volunteers with Square credit card readers and custom software to allow them to collect donations using mobile phones. Square card readers plug in to the headphones jack of a mobile phone. In conjunction with apps available in the App Store for iPhones and on Android Market for Android devices, they can be used to process credit card payments from the phone. But in order to comply with Federal Election Commission requirements, campaign donations need to come with information the stock Square software isn't equipped to ask for, like the donor's employer and occupation. That's why a custom app, specially built for the Obama re-elect by the campaign's own under-the-radar development team in conjunction with Square, is available to people using this setup for the re-election effort, campaign spokeswoman Katie Hogan told me. Update: Now with screenshots! (h/t Byron Tau at Politico, who had this item first.) Read More