Inside Mitt Romney's Digital Mind
BY Nick Judd | Thursday, January 19 2012
From the rise of voters who can only be reached online to increased use of mobile devices and social media, Zac Moffatt recently spoke to Atlantic correspondent Nancy Scola about what it's like running digital for the campaign that now seems poised to confront Barack Obama for the presidency. Read More
From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters
BY Sarah Lai Stirland | Thursday, December 22 2011
Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More
Romney 2012: "Corporations are People" Beating "If You Want Higher Taxes, Vote Obama" Online
BY Micah L. Sifry | Friday, August 12 2011
Last night, about 90 minutes before the start of the Republican presidential candidates debate in Iowa, the Mitt Romney campaign sent out an email to its list entitled, "Mitt's Iowa Moment." The email had three purposes: ... Read More
Romney's Digital Director on Being Senior Staff
BY Nancy Scola | Thursday, June 2 2011
Zac Moffatt; video still via Targeted Victory ClickZ's Kate Kaye talks with Zac Moffatt, the digital director for Team Romney. Moffatt told Kaye about the importance of having a digital campaign lead who is an in-house ... Read More