Top Romney for America strategist Stuart Stevens raised a straw man Sunday in a Washington Post op-ed that attacks "young, technology-focused Republican operatives who feel that the Republican Party should be doing more (which we should) and that, horrors of horrors, I chose not to tweet during the campaign. (For the record, I’ve had a Twitter account since shortly after the service launched and follow it perhaps a bit too obsessively.)"

His unrepentant reply does little to bridge a growing generational rift in the GOP.

The president's re-election campaign used targeted person-to-person contact on Facebook to reach five million voters, many of whom were the focus of an effort to reach 18-to-29-year-old voters who not be reached by phone, Obama for America Digital Director Teddy Goff said Friday. Read More

No matter who wins the election Tuesday, the campaign has helped establish an online voice for a population with a unique perspective in this election -- self-described Mormon Democrats and supporters of Obama. Read More

Faced with a sudden rash of "likes" for Romney from people who say they don't really like Romney, Mother Jones asked Facebook for help figuring out what was going on. The social network's response: Users are "probably liking the Romney page on a mobile device by either accidentally clicking on a Romney ad or a 'sponsored story' from the Romney campaign in their news feed." Read More

When Democratic consultant Nancy Leeds saw the "Hey Girl, It's Ryan Gosling" meme spread late last year, she decided to start a reaction GIF tumblr of her own, devoted exclusively to campaigns and named "Campaign Sick," after a blog she also maintains. What she didn't realize was that staffers and consultants around the country — even some Republicans, she says — would take advantage of the opportunity to send their own submissions in numbers, creating an anonymous escape valve for campaign pressure.

"You're not supposed to be posting stuff on the Internet outside of the campaign because you're a representative of the campaign," Leeds told me by phone Friday. "And second of all, you want to be a soldier. You don't want to be complaining and venting and asking for advice, you want to look like you're in control and nothing ever bothers you."