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Everything You Need to Know About Social Media and India's General Election

BY Jessica McKenzie | Wednesday, April 9 2014

A screenshot of today's Google Score

The biggest democratic election in the world to date is taking place in India from April 7 to May 14, and, for the first time in India, the results might hinge on who runs a better social media campaign. The Mumbai research firm Iris Knowledge Foundation has said that Facebook will “wield a tremendous influence” but Indian politicians are not limiting their attentions to India's most popular social media platform. In addition to virtual campaigning are initiatives to inform, educate and encourage Indians to participate in their democracy.

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Democratic Analytics Expert To Launch ShareProgress, An Optimized Social Sharing Tool

BY Sarah Lai Stirland | Thursday, February 14 2013

Jim Pugh, a prominent political data expert within the Democratic party, announced the launch of his new company ShareProgress Thursday. Pugh aims to arm progressive activists with a new tool that will help them to more ... Read More

Define "Guru": Selling the Obama '08 Online Campaign Abroad

BY Nancy Scola | Monday, April 25 2011

It's a perfectly normal course of events for political operatives to wrangle over who deserves what credit for a campaign's successes (or failures, for that matter). But letting yourself be billed as the Obama campaign's ... Read More

When It Comes to 'Birtherism,' Did 'Fight the Smears' Backfire?

BY Nancy Scola | Friday, April 22 2011

Back during the 2008 race, the Obama campaign launched a website called Fight the Smears. At the time, it seemed the sign of a web-savvy campaign finding a clever way to inject the online public debate their take on the ... Read More

Interview: Jascha Franklin-Hodge, Blue State Digital Partner, on Being Acquired by Global Giant WPP

BY Nancy Scola | Thursday, December 30 2010

Blue State Digital, the firm that gained notice for its role in in the 2008 Obama presidential campaign, announced today that it had been fully aquired by global communications giant WPP. Read More